A holistic, high-performance coaching program for entrepreneurs and professionals who want to dominate in life and business, without burning out.
A holistic, high-performance coaching program for entrepreneurs and professionals who want to dominate in life and business, without burning out.
You’ve built your career, your business, your reputation.
On the outside, people see success.
But behind the scenes, it feels different…
You’re running on coffee and adrenaline instead of steady energy.
Your sleep isn’t great, and your nutrition and fitness aren’t where you want them to be.
You’ve tried different programs and diets, but nothing really sticks.
And deep down, you worry about burning out, slowing down, or never quite reaching your full potential.
The truth is, success is demanding.
And if your body and mind aren’t fully supporting you, it will eventually show up…in your business, in your energy, and in your clarity.
“Training with Maggi is fantastic. He’s always positive, motivating, and a great role model for anyone who cares about health and fitness. It’s never a problem to adapt the exercises if something doesn’t fit that day. He has a great sense of when to ease up and when to push harder to drive progress. I learned countless new things and broke several personal lifting records results that honestly surprised me. On a scale of 1–10, he gets an 11.”
Sigrún
designed for your body and your schedule
clear, simple, and tailored to fuel your day
wake up refreshed, not drained
accountability to keep you consistent
tools to manage stress and stay sharp under pressure
“I know what it feels like to push hard in your career and still feel like your energy can’t keep up. I’ve been there myself, and I’ve seen it over and over again with the entrepreneurs, founders, and high achievers I work with.
What I’ve learned is this: success demands a lot from you, and if your body and mind aren’t working for you, they will eventually hold you back.
That’s why I created my coaching system. It’s not about diets, extreme training, or quick fixes. It’s about building a complete structure (fitness, nutrition, sleep, recovery, and habits) that fits into your life and actually lasts.
My goal is simple: to help you feel energised, focused, and in control, so you can perform at your best in business and in life, without burning out.”
Magnús Jóhann
“Training with Magnús was amazing. He’s encouraging, fun, and kept me fired up. He listened to me, designed varied and enjoyable workouts that suited my body perfectly, and always pushed me in the right way. I’ve seen real progress in both strength and endurance, as well as physical and mental changes since I started with him. I recommend him 100%.”
Íris Rós
“Magnús is an outstanding and ambitious coach. He helped me a lot with nutrition, guiding me on what to eat and what to cut back on. I sent him a food log every day, which kept me motivated. The workouts were challenging but really effective, and every session was a blast. He’s professional, motivating, and thorough. I can 100% recommend him.”
Þorbergur Freyr
Upgrade your body with training that fits your lifestyle
Sharpen your mind with habits that stick
Optimise your energy so you can perform at your peak without burning out
© Copyright 2026 Magnús Jóhann